Lewis Smithingham, the Senior Vice President of Innovation & Creative Solutions at Media.Monks is a problem-solver extraordinaire, dedicated to identifying and pursuing innovative digital opportunities. In his role, he combines his love for storytelling with cutting-edge technology and tools, aiming to create experiences that captivate audiences and drive brands forward.
Finding the Sweet Spot: Balancing Creativity and Technology
One of Smithingham’s key strengths lies in striking a delicate balance between creative and technical considerations. For him, technical hurdles are merely opportunities for creative problem-solving. When faced with ambitious ideas, Smithingham and his team explore how to implement them effectively, often inventing new solutions along the way. By leveraging technology and finding creative solutions to technical challenges, they can scale and deliver groundbreaking projects.
Drawing Inspiration from Film and Fine Arts
Smithingham’s background in film and fine arts plays a significant role in shaping his approach to the digital space. His master’s degree in experimental film has instilled in him a deep appreciation for hybrid forms of storytelling and the physicality of different mediums. He draws inspiration from visionary filmmakers like Len Lye, Fritz Lang, Terry Gilliam, and Chris Marker, infusing their styles into his work. This unique blend of influences brings a distinct and captivating perspective to the projects he undertakes.
Meaningful Milestones and Impactful Achievements
Throughout his career, Lewis Smithingham has been recognized for his exceptional contributions. However, he believes that the true meaning lies in the happiness and positive experiences he brings to people’s lives. From broadcasting sports events in virtual reality during the pandemic to offering moments of joy and connection, Smithingham’s work has left a lasting impact on individuals. By infusing entertainment and marketing with a sense of purpose, he creates meaningful experiences that resonate with audiences.
Championing Accessibility and Advocacy
As a disabled and neurodiverse individual, Smithingham actively champions accessibility and advocates for diverse perspectives. Contrary to common misconceptions, he emphasizes how new technologies are actually promoting accessibility in various industries, including gaming. With personal experiences as a low-vision person working in virtual reality, he understands the importance of considering the needs of different individuals. His work with the World Economic Forum and the Metaverse Group focuses on ensuring accessibility and fostering inclusive experiences.
Thought Leadership: Inspiring Change in the Industry
Through his speaking engagements at conferences and events, Lewis Smithingham aims to inspire change within the industry. He highlights the need for industries to catch up with cutting-edge technology and encourages a futures perspective. By sharing his insights and discoveries, he pushes boundaries, guiding companies to improve their business and embrace innovation. For Smithingham, thought leadership is not just about thinking; it’s about taking action and making a tangible difference.
In order to stay at the forefront of innovation, Lewis Smithingham maintains a curious and open-minded approach. He emphasizes the importance of being a lifelong learner and actively staying informed about emerging technologies. By tuning his newsfeed algorithm and engaging in continuous learning, he ensures that he remains well-versed in the latest developments in the digital space.
Advice for Aspiring Innovators and Technologists
When asked about advice for professionals looking to pursue careers in innovation and technology, Smithingham emphasizes the importance of a solutions-oriented mindset. He encourages individuals to approach their passions with curiosity and a desire to solve problems. Drawing from his own journey, he highlights the value of embracing a multi-disciplinary and multi-angled approach, as it often leads to groundbreaking innovation. Smithingham’s unconventional path to success serves as a testament to the power of perseverance and embracing one’s unique strengths.
Conclusion Lewis Smithingham’s remarkable journey as the SVP of Innovation & Creative Solutions at Media.Monks showcases the transformative power of blending creativity and technology. With his forward-thinking mindset, he continuously identifies innovative digital opportunities and drives projects toward success. Smithingham’s background in film, fine arts, and gaming enriches his work, allowing him to create experiences that transcend traditional boundaries. As a thought leader, he advocates for accessibility, inclusivity, and the limitless potential of the digital space. Lewis Smithingham’s story is an inspiring testament to the power of imagination and the possibilities that lie at the intersection of creativity and technology.
