Revolut, the British fintech company, is set to introduce phone plans in the U.K., marking a pioneering move as the first financial services firm in the country and among the early global adopters. The company, known for its digital banking and payment services, will roll out eSIMs (virtual SIM cards) this week. These plans cater to users with varying subscriptions, including a basic app experience that enables access to the Revolut app for phone top-ups. Additionally, customers on the premium Ultra package will enjoy 3GB of global data monthly, eliminating concerns about unexpected roaming charges.
The backdrop of increased mobile data costs for UK residents, especially after Brexit, has prompted Revolut to venture into telecommunications. The initiative seeks to provide users with seamless access to services such as banking, currency exchange, insurance, travel bookings, and more, transforming Revolut into an all-encompassing “super app.” As a rare foray by a financial services firm into phone plans, Revolut aims to secure a loyal customer base and diversify its revenue streams. The company has partnered with U.K. mobile network operator 1Global for the eSIM launch.
Revolut users without an Ultra subscription can avail an introductory offer of 100MB free data until May 1, following which an upgrade to Ultra is required. Tara Massoudi, General Manager of Premium Products at Revolut, emphasized the importance of innovation in travel services, aligning with the company’s ambition to be a “financial super app.” Industry experts believe that Revolut’s move into phone plans could be a lucrative step, potentially unlocking a new revenue stream and enhancing long-term profitability.
This strategic move follows a trend in the financial sector, with challenger banks integrating additional services to strengthen customer loyalty. The long-term goal for Revolut is to become a primary banking provider for users’ diverse financial needs, rather than a niche, low-fee travel account. Observers suggest that such a fusion of banking and phone plans can enhance user experience and further solidify customer retention. Analysts predict a potential trend, expecting other banks to explore phone plans and travel-related offers in the next 18 months.
While Revolut is not the first fintech to introduce eSIMs, this move underscores the company’s commitment to innovation and its pursuit of new revenue streams. Indian credit card startup Zolve has previously ventured into offering phone plans, both physical SIMs and eSIMs, in August, catering to immigrants setting up banking services before arriving in the U.S.