Tag: startup

RSN8 Media’s approach to performance marketing relies on detailed dashboards tracking media spend, customer growth, customer acquisition costs, creative performance, LTV, and customer behavior in real-time. This data-driven precision has helped the agency earn Triple Whale’s 2025 Agency Partner of the Year award. Founded three years ago by Shayan Doosty and his wife, Sylvia, RSN8 challenges traditional marketing models by focusing on measurable incremental revenue rather than vanity metrics like impressions or reach.

While the global digital advertising market is estimated at around $600 to $700 billion annually, many brands still rely on incomplete attribution methods. RSN8’s recognition as the highest-rated agency on Triple Whale’s Partner Directory, with verified five-star reviews and Platinum Partner status, highlights its commitment to data accuracy, accountability, and delivering profitable growth at scale in an industry often defined by assumptions.

A New Standard in Attribution Modeling

Traditional marketing attribution operates like trying to track raindrops in a thunderstorm. Customers encounter dozens of touchpoints before purchasing—social media ads, Google searches, email campaigns, influencer content—and determining which interactions actually drive sales has remained marketing’s unsolved problem. Most agencies rely on platform-reported data, which creates a fragmented view where Meta claims credit for one sale, Google claims credit for the same sale, and brands struggle to understand their true return on investment.

RSN8 Media’s breakthrough came through pioneering a methodology that correlates Triple Whale attribution data with business revenue. Their proprietary approach leverages a combination of agentic workflows and Triple Whale’s marketing mix modeling (MMM) which combines first-party data from brands’ stores, ad spend and attributable revenue for DTC media channels, Amazon ad spend and revenue, and even Retail revenue, creating what Doosty calls “a complete view of performance across the entire customer journey.”  While marketing mix modeling, correlations, and attribution traditionally requires a month to find meaningful opportunities, RSN8 claims their bespoke approach operates in real-time, automatically adjusting projected revenue and spend recommendations across channels based on performance trends that quantifies the holistic impact of ad channels on overall business revenue. Their work with Talentless, Scott Disick’s lifestyle brand, illustrates the practical impact of precise attribution. Traditional agencies might optimize for cost-per-click or cost-per-impression metrics, but RSN8’s approach focuses on customer lifetime value and true incremental revenue. This methodology enabled Talentless to achieve sustainable growth while maintaining profitable unit economics, a combination that eludes many direct-to-consumer brands.

The “Navy SEAL” Approach to Growth Marketing

RSN8 Media’s positioning as the “Navy SEAL team of growth marketing” reflects their operational philosophy: small, highly skilled teams executing complex missions with precision. Unlike traditional agencies that scale through junior-level media buyers, RSN8 operates with senior-only teams that function as extensions of their clients’ marketing departments. This structure allows them to maintain the strategic depth typically found only in-house while providing the specialized expertise that most brands cannot afford to develop internally.

The agency’s growth trajectory—120% year-over-year revenue growth while remaining fully bootstrapped—demonstrates the market demand for this approach. They have partnered with over 100 brands in three years, including household names and emerging disruptors across industries. Their client roster spans from Marshmello’s MelloGang merchandise to Manuka Doctor’s premium New Zealand Manuka Honey, each requiring different strategic approaches but benefiting from the same analytical and executional precision.

This success reflects broader industry trends toward accountability and measurable performance. Venture capital funding for direct-to-consumer brands has contracted significantly since 2021, forcing companies to focus on profitable growth rather than growth at any cost. RSN8’s methodology aligns perfectly with this shift, providing brands with the confidence to deploy marketing budgets where they drive the most impact.

Their recognition as Triple Whale’s 2025 Agency Partner of the Year, following their Triple Whale 2024 Rookie Agency of the Year finalist status, validates their approach within the performance marketing ecosystem. Triple Whale’s platform serves thousands of direct-to-consumer brands agencies, making their achievement even more impressive given the competitive environment where only agencies delivering measurable results achieve top ratings.

Building for the Long Term

Shayan Doosty envisions RSN8 Media as a lasting, respected brand, one built to thrive through growth and endure beyond any eventual acquisition. That long-term focus informs how the agency nurtures client relationships and refines its approach. Preserving boutique service and analytical rigor remains central to RSN8’s identity, even as it scales.

The company’s methodology signals a shift from intuition-driven marketing to performance rooted in measurable outcomes. Traditional agencies often prioritize creative output and media buying while treating attribution as an afterthought. RSN8 flips that model, placing attribution accuracy at the core of its strategy.

The payoff is clarity. With 99.8% attribution accuracy, RSN8 gives brands a reliable foundation for making strategic decisions and allocating budget effectively. While global platforms function similarly across regions, the agency adapts its models to local consumer behavior, maintaining precision across diverse markets including the United States, Canada, the United Kingdom, Australia, New Zealand, South Africa, and parts of Europe.

RSN8’s consistent results and platform recognition have sparked interest from potential acquirers. As the marketing tech sector consolidates, holding companies and private equity firms increasingly prioritize agencies that can deliver measurable, data-backed performance. RSN8’s ability to demonstrate both technical depth and ROI positions it well in that evolving landscape.

Doosty remains focused on sustainable growth over rapid expansion. He has emphasized maintaining RSN8’s high service standards and values, even as the agency explores new opportunities. That approach has been key to the agency’s evolution from a two-person startup to a high-performing, award-winning firm trusted by more than 100 brands with over $1 billion in media spend managed.

RSN8’s growth story illustrates how technical innovation and data transparency can reshape a mature industry. More than improving marketing efficiency, their model helps businesses think and act more strategically by finally knowing which dollars drive real growth.

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