Why Airlines Are Increasing Baggage Fees and Imposing Additional Charges at Airports

Airlines are once again increasing fees for checked bags, with the amount varying based on when the service is paid for. Major carriers like United Airlines, American Airlines, and JetBlue Airways have implemented a pricing structure that charges more for checking bags at the airport or close to departure compared to prepaying online.

The airlines argue that encouraging passengers to pay for checked bags in advance helps streamline the check-in process, freeing up staff and ensuring faster boarding. American Airlines recently raised its checked bag fees, introducing a two-tiered system similar to that of United, JetBlue, and some budget airlines.

For domestic flights, American Airlines now charges $35 to check the first bag when booked online in advance, compared to $40 for those who opt to pay at the airport. Exemptions exist for certain credit card holders, premium class travelers, and elite frequent flyers, who may enjoy at least one free checked bag on domestic or short international flights.

The rationale behind the lower fee for prepaying online is to allow airline staff more time to assist customers with special needs during the check-in process, according to an American Airlines spokesperson. The airline also announced a reduction in fees for slightly overweight bags, aiming to alleviate the burden on travelers facing last-minute adjustments at the airport.

This two-tiered fee strategy mirrors the approach of ultra-low-cost airlines and aims to incentivize passengers to finalize transactions early, benefiting both passengers and airlines, as explained by Frontier Airlines CEO Barry Biffle. The fees can vary based on demand and other factors, but most travelers opt to pay the baggage fee in advance.

Delta Airlines initiated a similar practice in 2020, and recently announced a $5 increase in bag fees for most North American flights, reaching $35 when prepaying online at least 24 hours before departure, or $40 otherwise. The second checked bag incurs a fee of $50, or $45 when paid at least 24 hours in advance.

Baggage fees represent a significant source of revenue for airlines, with U.S. carriers generating over $5.4 billion in the first nine months of 2023, up over 25% from the same period in 2019, according to the Transportation Department. Airlines attribute the need for higher fees to rising costs in labor and fuel, their primary expenses.

Southwest Airlines stands out among major U.S. carriers, allowing customers to check two bags for free. Chief Operating Officer Andrew Watterson emphasized Southwest’s commitment to maintaining this policy, stating that it does not cost the airline $35 or $40 to handle a bag. He noted that while some passengers on other major airlines choose to bring carry-on bags to avoid fees, this practice can potentially slow down operations. Watterson highlighted the benefits of a fair policy, customer satisfaction, and efficiency in Southwest’s operation.

Delivery Hero CEO optimistic about retaining Foodpanda in Asia despite stock drop due to sales outlook.

Delivery Hero CEO Niklas Ostberg said that he’s happy holding onto the Foodpanda brand, after reports that talks of potentially selling the Southeast Asian unit had collapsed drove a huge plunge in shares.

Delivery Hero shares surged 11% Wednesday afternoon in European trading, extending gains from earlier in the day.

The German food delivery firm on Wednesday reported a 9% bump in total segment revenues to 10.5 billion euros ($11.2 billion) in 2023 and adjusted earnings before interest, tax, depreciation, and amortization of 253.3 million euros.

The company also restated its guidance for annual 2024 adjusted EBITDA of between 725 million euros and 775 million euros — which would mark a tripling from 2023. The results confirm preliminary earnings from Delivery Hero, which the company issued in recent weeks in response to a sharp plunge in its shares.

Earlier this month, a report from The New Straits Times said that talks by Delivery Hero to sell its loss-making Southeast Asian business Foodpanda had collapsed, panicking investors who fled the shares out of concern that the company wouldn’t be able to cash out its ownership.

Selling Foodpanda remains an option that Delivery Hero is considering, and talks about a potential sale are ongoing, a company spokesperson said in a statement following the report.

But Ostberg said that he is happy to retain Foodpanda in Southeast Asia, suggesting that he’s confident about remaining committed to the business and doesn’t feel an urgent need to sell.

“I’m more than happy to hold onto it forever,” Ostberg told CNBC in an interview on Wednesday. “The business has turned breakeven now, [and] that’s good [that] it’s not a drag on our profitability anymore, that’s nice.”

He added, ”[Foodpanda] will be one of our faster-growing regions. There’s still so much growth potential there, [and] we very much like the asset. I guess we always have to act rational towards investors if someone offers a price that is higher than what we think we can generate for it over the years.”

“By no means are we forced to sell, we are not building a business to sell it, we are building a business because we love a good service. We believe we can generate  good return for our shareholders there. We still have to act rational if someone offers a price that we feel is good value.”

Ostberg declined to comment on what price he anticipates attaining for Foodpanda, but said that he sees it fetching a “a lot of value.”

Delivery Hero, one of Europe’s largest food delivery apps, has faced recent pressure from investors over its ability to make a solid return on businesses it’s wholly or partly acquired.

Now, Delivery Hero is attempting to claw back from the brutal share price plunge, which brought the company’s stock to its lowest level since 2022. That came after Delivery Hero announced a deal to divest its entire stake in the British food delivery company Deliveroo.

Delivery Hero at the time denied the report and pushed back on speculation that a collapse in talks was imminent.

Shareholders reacted positively to the development, but the stock has yet to recover all of its losses since the company offloaded its shares in Deliveroo.

Maximizing e-commerce growth through small-scale tweaks

Small business owners can make small changes to their e-commerce businesses to boost revenue. Airon White, Manager of Product Marketing at BigCommerce, suggests that offering customers more payment options can help to make the buying process easier and faster. BigCommerce enables merchants to add popular, third-party digital wallets and even cryptocurrency payments.

White also suggests streamlining checkout to a single page, which studies have shown customers are more likely to convert on. For 46% of online shoppers, live chat is their preferred digital contact method, compared to just 29% for email and 16% for social media. Implementing a live chat tool can help to bring a human element to an online storefront.

Optimizing content across e-commerce sites for search engine optimization (SEO) using the right e-commerce tools can increase a site’s visibility in search engine results pages. Woodland Hills Wine Company experienced a 387% increase in organic search conversion rate after optimizing the keywords on their site.

E-commerce platforms like BigCommerce offer merchants the tools they need to seamlessly sell across multiple channels, allowing them to meet shoppers where they are. In some cases, it’s possible to start selling on those channels within minutes. Ultimately, if merchants are selling more, it’s worth the extra effort.

Small business owners can make a few small-scale tweaks to their e-commerce businesses to see big results. By sitting down and taking the time to make changes, e-commerce businesses can make the buying process easier for customers, create more touchpoints with customers, and increase sales and conversion rates.