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Drew Haney: Building a Legacy Rooted in Integrity, Grit, and Vision 

Posted on by Shivani Ghadage

In an era where real estate headlines often focus on urban towers and luxury high-rises, Drew Haney is quietly flipping the narrative—literally. As the founder of Rooster Capital and a veteran of over 700 land deals across 30+ states, Haney has carved out a high-impact niche in the land investing world, combining military discipline, entrepreneurial instinct, and relationship-first leadership to build a 7-figure business with a national footprint. 

But behind the success metrics lies a story of resilience, recalibration, and deep-rooted purpose—a journey that began in uniform and now thrives on land. 

Chapter One: Boots, Risks, and the Pivot That Changed Everything 

“I started in the U.S. Army,” Haney recalls. “That’s where I learned discipline, integrity, and mission-focused thinking—foundations that stuck long after I hung up the uniform.” 

After his military service, Haney ventured into day trading, chasing freedom and financial upside. It was fast-paced, exhilarating—and brutally unforgiving. “I lost half my net worth in twelve hours during the COVID flash crash,” he says candidly. That pivotal moment forced Haney to reevaluate his values, prompting a pivot into land investment—a world he saw as both grounded and scalable. 

From Dirt to Deals: The Rise of Rooster Capital 

The land business offered something day trading couldn’t—tangibility. Starting with vacant plots, Haney taught himself the art of evaluating properties based on data, topography, access, and zoning. Over time, he expanded into more complex deals, eventually founding Rooster Capital, a funding powerhouse that now facilitates 15–20 land deals per month. 

But the real catalyst behind his growth? 

“Raising capital and underwriting well were game-changers,” he explains. “But none of that compares to finding the right people—operators I trust with my life. This business lives and dies by relationships.” 

A High-Trust Model in a Fast-Moving World 

Rooster Capital runs lean. The core team? Just Haney and his executive assistant, Kelley. The magic happens in the network—a curated circle of vetted land operators across the country. 

“I flew to Alaska just to meet one of them,” he shares. “Brought my daughter along. That wasn’t just about business—it was about trust. I want to work with people I’d invite to my dinner table.” 

That philosophy carries over to every facet of Haney’s leadership style. Instead of micromanaging, he empowers. Instead of chasing shiny objects, he prays, pauses, and plays the long game. 

Faith, Family, and Freedom—The Cultural Compass 

Even in a decentralized, remote-first business, Haney fosters culture with surgical precision and human warmth. 

“Whether it’s texting daily, remembering birthdays, or praying with my partners—these aren’t tactics. They’re values,” he says. His leadership philosophy rejects transactional norms in favor of transformational relationships. “If I wouldn’t be friends with someone outside of work, I don’t want them in my business life either.” 

His calendar is tightly structured, his teams highly accountable, and his Saturdays sacred. “That’s family time,” he says. “I try not to even check my phone.” 

Scaling with Soul: The Next Chapter for Haney and Rooster Capital 

Looking ahead, Haney envisions bold growth—expanding Rooster Capital into larger, even international land development projects. But the heartbeat of his vision remains unchanged. 

“It’s about building something that outlives the deals,” he shares. His podcast, The Other Side of Enough, explores exactly that: finding purpose beyond success, and redefining what “enough” looks like in business and life. 

Haney’s leadership is no longer about being in every room or making every decision. “It’s about trusting the people I’ve trained and invested in,” he says. “If I get the relationship right, everything else flows.” 

Words to the Wise: Advice for Entrepreneurs and Veterans Alike 

When asked what he’d tell aspiring entrepreneurs or veterans stepping into the private sector, Haney doesn’t hesitate. 

“Never stop learning,” he says. “Be curious. Read, ask questions, and surround yourself with people outside your comfort zone. Think about what kind of life you want 10, 20 years from now—and reverse engineer it. The journey is just as important as the destination.” 

In a high-velocity industry, Drew Haney has built his empire on the rarest of currencies: character. From rural plots to high-stakes deals, he’s proving that success isn’t about conquering land—it’s about cultivating trust. 

Theresa Porcaro: Turning Passion Into Purpose in Healthcare Marketing

Posted on by Shivani Ghadage

In the evolving landscape of healthcare marketing, few names stand out quite like Theresa Porcaro, the Senior Director of Marketing & Growth at Pelvic Rehabilitation Medicine (PRM). With more than 15 years of experience scaling growth for both tech and healthcare brands, Theresa has become a powerful voice in patient-centric marketing—leading not just with strategy, but with heart. 

From Tech Startups to Women’s Health 

Theresa’s journey to healthcare wasn’t a straight path—it was personal. After a successful career in global tech companies like UiPath and Upserve, where she helped build demand generation engines from scratch and even contributed to a major IPO, Theresa found herself grappling with worsening chronic symptoms that had gone misdiagnosed for years. 

“I was 10+ doctors in, and I kept hearing it was all in my head,” she says. “Like so many women with endometriosis, I internalized that pain. I kept pushing forward.” 

That changed when she learned about excision surgery for endometriosis—the same condition that affects the majority of patients at PRM. “As I shared my journey online, the team at PRM reached out. It was fate. Three years later, I’m not just working in healthcare—I’m working for the patients like me.” 

A Mission-Led Strategy 

PRM’s mission is clear: reduce the time patients suffer in silence. Under Theresa’s leadership, the company transitioned from a B2B model to a direct-to-consumer (D2C) powerhouse. Her approach to marketing reflects deep empathy and precision. 

“Women with pelvic pain often see 7 to 12 providers before reaching us. They’ve been dismissed, misdiagnosed, and told it’s in their head,” she explains. “Our job isn’t to sell—it’s to educate, validate, and support.” 

Her campaigns focus on the emotional realities patients face. Search and content marketing don’t chase generic terms. Instead, they answer real questions typed in by real people—like “left side pelvic pain during ovulation.” Every touchpoint is crafted with compassion, clarity, and a trauma-informed lens. 

Not Just Marketing—Advocacy 

Theresa’s commitment goes far beyond digital strategy. She helped launch Worthy Warrior, an online community platform where endometriosis patients can connect, ask questions, and feel heard. “We’ve built more than a website—we’ve built a support system,” she says. With over 700 users and plans for in-person meetups, the platform represents the next evolution of healthcare marketing: community-driven care. 

Another milestone under her belt is the development of an explainer video showcasing PRM’s proprietary PRM Protocol™, a non-surgical treatment that reduces pelvic inflammation. The production required creativity, patient advocacy, and a careful balance between transparency and HIPAA compliance. Today, the video helps patients understand their options and builds trust before they walk in the door. 

Building Brands With Empathy 

At the heart of Theresa’s success is her storytelling. “I always say—our brand should sound like a human, not a textbook,” she says. Whether it’s blog content, social media posts, or patient education emails, PRM’s brand voice is calm, nurturing, and validating. And yes, patients have even approached her at events, saying: “I knew a patient had to be doing this marketing.” 

Leading From the Ground Up 

When Theresa joined PRM, there was no marketing department. No strategy. No metrics. She built it all from scratch—evaluating every tool, redefining strategy by state, and hiring a smart, agile team. “For months, I did it all myself,” she admits. “But that helped me lead better. Now I can hire people smarter than me for the parts I once built.” 

Her leadership style is rooted in trust, focus, and elevation. “My job is to remove roadblocks, protect priorities, and celebrate wins. A happy, empowered team builds better outcomes—for marketing and for patients.” 

Data is the Driver 

Theresa’s tech background taught her one foundational truth: decisions should be based on data, not assumptions. At PRM, she built a custom marketing dashboard to track everything from cost per acquisition to conversion by channel. 

“Emotion doesn’t scale. Data does,” she says. “Every campaign is connected to patient outcomes. If it doesn’t move the needle, we don’t do it.” 

Looking Ahead: The Future of Healthcare Marketing 

What trends is she watching? Two stand out: community-driven content and personalized patient journeys. 

“With AI on the rise, authenticity matters more than ever,” she explains. “Real stories from real patients build trust.” 

She’s also rolling out PRM’s new CRM to deliver customized experiences across different patient types. “Patients expect healthcare to be personal. We’re building the tools to make that happen—at scale.” 

Legacy in the Making 

Today, Theresa isn’t just influencing campaigns—she’s changing the conversation around women’s health. By turning her own story into a mission, she’s helping thousands of patients feel seen, heard, and finally believed. 

“My career started in storytelling,” she reflects. “Now, I get to use that skill to rewrite the narrative for women everywhere.” 

In a world where healthcare often feels impersonal, Theresa Porcaro is proof that marketing—when done with purpose—can become a powerful force for change. 

About Theresa: 

Theresa Porcaro is an award-winning marketing executive with over 15 years of experience driving growth for healthcare and tech brands. Currently the Head of Marketing & Growth at Pelvic Rehabilitation Medicine, she has led the transformation of the company into a nationally recognized direct-to-consumer healthcare brand. Prior to joining PRM, she scaled global demand generation at UiPath through its IPO and built high-performing content programs at Upserve. Theresa is known for her strategic clarity, empathetic leadership, and ability to build marketing programs from the ground up. A Harvard Business Leadership Accelerator alumna, she has been recognized among the Top Female Leaders in Tech and Top Women Leaders to Watch in 2025. 

Shaping Leadership for a Meaningful Future: How LP³ Hub France and Penelope Morin Are Changing the Way the World Leads

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In a fast-changing world where uncertainty is the new norm, leadership is being redefined—not by power, but by purpose. Few embody this transformation better than Penelope Morin, a pioneering leader whose career bridges finance, digital resilience, sustainability, and the arts.

At the forefront of LP³ AG’s human-centric model, Penelope serves as a leadership coach, compliance expert, and co-architect of LP³ Hub France. But her journey is anything but traditional. With over 20 years of experience across sectors and borders, she combines regulatory mastery with philosophical depth to craft leadership frameworks that are inclusive, ethical, and built to last.

“I come from the world of numbers,” she reflects. “But I’ve learned that it’s the emotional and cultural dimensions that give leadership its true power.

From Compliance to Consciousness

Penelope’s early career was rooted in the high-stakes world of finance. Working with HSBC Bank and LCL, she specialized in Enhanced Due Diligence (EDD), compliance for politically exposed persons (PEPs), and contractual risk. Her technical strengths soon led to senior roles in project governance, operational resilience, and risk classification.

Yet amid this highly structured environment, Penelope found herself drawn to deeper questions—about purpose, responsibility, and the future of leadership. This turning point led her to the LP³ model, which she now helps deliver and adapt across Europe.

“LP³ Octocracy is built on the logic of a neural network,” she explains. “It’s decentralized but deeply connected. Each team member acts like a neuron—independent but essential to the whole. That’s how we build intelligent, resilient organizations.”

The Hub France Mission: Leadership with Meaning

At LP³ Hub France, Penelope is not just applying a model—she’s building a crossroads for change and regeneration. With her team, she combines Swiss leadership rigor with the cultural richness of French innovation, supporting cross-generational dialogue, governance ethics, and creative experimentation.

“Our goal is not just business excellence,” she says. “It’s about creating ecosystems that align innovation with integrity—and where leadership is a shared, evolving process.”

Through her work, Penelope helps decision-makers move beyond rigid corporate structures. Her training programs, shaped by frameworks like DORA (Digital Operational Resilience Act), GDPR, and CSRD (Corporate Sustainability Reporting Directive), prepare leaders to manage risk while acting with courage and conscience.

“Resilience is more than reacting to crises,” she says. “It’s about anticipating them through shared insight—and turning challenges into strategic strength.” “True strength knows how to take fragility into account in order to bring out the best in everyone”.

More Than a Coach: A Cultural Bridge

Penelope is also a key contributor to several global platforms. As Advisory Board Member at R’U Safe, she leads on digital ethics and information security, ensuring organizations meet European regulatory standards with clarity and efficiency. Her role at Panodyssey—a creative platform supported by the European Commission—reflects her commitment to inclusive media, culture, and social transformation.

With Sustain-H, she guided project leaders and steering committees to align enhanced due diligence with sustainable practices. Her focus on dual materiality—measuring both financial and non-financial impact—shows her deep understanding of today’s ESG realities.

In every space she enters, Penelope brings her multidimensional skillset: from data intelligence and strategic foresight to emotional solidity and neurodiversity awareness. “I integrate structure with spirit,” she says, “because systems alone don’t create change—people do.”

The Power of Emotional Intelligence

Penelope is certified in soft skills like empathy, serenity, and assertiveness through the wwt® profiling system. These aren’t buzzwords for her—they’re strategic tools.

“When we nurture emotional clarity, we unlock collaboration,” she explains. “I’ve seen entire executive teams transform when given permission to speak from the heart.”

One example? A financial workshop where a participant’s personal story shifted the entire tone of the room. “That vulnerability created trust—and trust sparked innovation,” she says. “This is what a shared language of authentic leadership can do.”

Leading Through Learning

Penelope’s influence isn’t limited to the boardroom. As an author and speaker, she uses storytelling to connect ancient wisdom with modern systems thinking. Her book Vers la Société du Sens (For a Meaningful Society) lays out a framework for purpose-driven leadership, grounded in philosophical insight, ethics, and creative action.

She also wants to prepare a doctoral thesis at ENS Centre Jean Pépin, focused on the technical rationality of AI systems. Her goal ? To preserve the insightful human’s creativity element in increasingly automated decision-making environments.

“In a world driven by algorithms, we must protect what’s intuitive, emotional, and human,” she says. Feeling isn’t fallingThat’s the heart of my research.”

What’s Next for LP³ Hub France?

Looking ahead, Penelope offers a powerful and detailed vision for LP³ Hub France and its global role in shaping human-centered leadership. Rooted in the work of LP³ founder David Fiorucci—who has dedicated over 27 years to developing transformative leadership education in Switzerland—LP³ Hub France is poised to be a flagship initiative that redefines leadership through a moral, cultural, and systemic lens.

“Our mission is to guide leaders away from outdated capitalist paradigms,” Penelope says, “and toward what my mentor Ravi Chaudhry calls ‘Peopleism’—a philosophy where decisions prioritize humanity and the planet over profit.”

Inspired by her meetings with pioneers like Hazel Henderson and supported by collaborations with Wassati, Panodyssey, and Global Data Excellence, Penelope’s roadmap includes the use of repurposed historical spaces as centers for intergenerational learning—places where art, ethics, and technology meet. Think digital libraries, observatories, and cultural temples transformed into creative laboratories for leadership education. She calls it Data Context Intelligence.

“These venues will teach abductive reasoning—the art of combining analysis with intuition—to help leaders solve complex problems in uncertain times,” she explains. “And through imagination and interdisciplinary wisdom, we can open paths to truly sustainable civilization.”

Penelope also envisions a global gathering of LP³ leaders, starting symbolically on Jag Mandir Island in Udaipur and spreading across all five continents. “It’s time to build a service-minded, joyful, values-driven leadership culture,” she says. “Not someday—now.”

Conclusion: Toward a Society of Meaning

For Penelope Morin, leadership is not about dominance or performance metrics. It’s about awakening potential—in people, in organizations, and in society. Her work invites a fundamental shift: from authority to authenticity, from compliance to conscience, and from short-term wins to intergenerational wisdom.

As the world searches for new ways to lead, Penelope offers a clear, compassionate path forward. One that honors both regulation and imagination. One that connects head and heart. One that truly gives meaning to leadership.

Ana Tereza Basilio: Leading with Justice, Ethics, and Purpose

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In the ever-evolving legal landscape of Brazil, Ana Tereza Basilio stands as a beacon of integrity, leadership, and resilience. A distinguished attorney, judge, educator, and the newly elected President of the OAB-RJ (Rio de Janeiro section of the Brazilian Bar Association), she has carved her legacy with determination and a relentless pursuit of justice.

A Calling for Justice

For Ana Tereza, law is not merely a profession—it is a life mission fueled by a deep-rooted sense of justice. “Helping people to see justice applied in their lives is extremely rewarding,” she says. Her definition of success goes beyond accolades and positions—it lies in securing fair outcomes for clients and society. This personal drive continues to shape her career as a legal practitioner and leader.

Balancing Tradition and Innovation

In today’s fast-moving world, leaders must navigate the tension between heritage and progress. Ana Tereza believes in a thoughtful balance: “We can’t innovate without respecting the past. Our traditions teach us not just values but also the mistakes we must avoid repeating.” Whether addressing modern challenges in the courtroom or embracing digital legal practices, she ensures that innovation never comes at the cost of wisdom.

Leadership in the Face of Challenges

Among her many career milestones, Ana Tereza points to her tenure as Vice-President of OAB-RJ as one of the most defining periods. Leading a diverse legal community across the state came with tremendous responsibilities—but also meaningful victories. Her leadership has always been marked by inclusion, listening, and decisive action. Today, as President, she continues this path with clarity and conviction.

The Ethical Compass

Ana Tereza’s view on ethics is clear: it’s not a complex or abstract concept. “Ethics is obedience to what is good, fair, and prioritizes society over the individual,” she says. For her, true leadership involves making decisions that balance legality, morality, and ethics—principles that transcend borders and time.

A Voice for Women in Law

As a woman navigating and rising in a traditionally male-dominated field, Ana Tereza has firsthand experience with gender-based challenges. Yet she has always turned barriers into stepping stones. Under her leadership, OAB-RJ now reflects a new chapter of inclusivity, with women in key decision-making roles. “Our struggle continues,” she affirms, “but we’ve already made history. And now, it’s about ensuring this progress is irreversible.”

The Future is Now: Mediation and Technology

According to Ana Tereza, the future of legal resolution—especially in mediation and arbitration—is not coming; it’s already here. She is a vocal supporter of using technology to improve access to justice, particularly in consumer disputes where faster, fairer solutions are needed. Virtual hearings, AI tools, and online legal environments are part of the new normal, and she embraces them as powerful tools to bring justice closer to the people.

Mentoring the Next Generation

For young professionals entering the legal field, Ana Tereza offers practical yet powerful advice: study deeply, avoid superficial learning, and stay resilient. “Law is not built on shortcuts,” she reminds us. She encourages emerging leaders to be multidisciplinary, ethical, and curious—qualities that form the backbone of a successful legal career.

Leading with Purpose

Ana Tereza doesn’t just lead—she uplifts. Whether guiding her team at Basilio Advogados, mentoring students, or driving policy change, she leads by example. “A leader must unite people towards a common purpose,” she says. Her leadership style is anchored in persistence, empathy, and the ability to inspire.

Basilio Advogados: A Legacy of Excellence

Founding Basilio Advogados in 2008 alongside her brother João Basilio remains one of her proudest achievements. Today, the firm is recognized for its strategic litigation and arbitration services, representing clients in sectors ranging from banking to healthcare. “We built a team to be proud of—highly qualified, ethical, and committed to delivering results,” she shares. Their influence spans national and international cases, a testament to their vision and consistency.

A Message to Aspiring Women Leaders

To young women dreaming of leadership, Ana Tereza offers wisdom born from experience: “Work hard. Study relentlessly. Support other women. The struggle is hard, but success will be worth it. Keep your passion and your fight alive—and nothing will be out of reach.”

Ana Tereza Basilio is more than a legal authority—she is a symbol of what purposeful leadership looks like in the modern era. Her story is not only one of personal success but also of a broader transformation in the Brazilian legal system—toward inclusion, innovation, and unwavering justice.

David Paulin: The Man Behind Always Underground Inc.’s Success

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When you meet David Paulin, Vice President of Always Underground Inc., you immediately sense his passion for the industry. With over 24 years of experience in underground construction, design, and maintenance, David has played a pivotal role in transforming Always Underground Inc. from a small team into a thriving organization with over 500 employees. His leadership, work ethic, and commitment to excellence have helped establish the company as a trusted name in utility construction.

A Humble Beginning

David’s journey into the world of underground construction began in the late 90s in an unexpected way. A friend’s father purchased a boring machine, and David took on a laborer role, quickly becoming fascinated with the industry. What started as just another job soon turned into a lifelong passion. From there, he worked his way up, gaining hands-on experience and an in-depth understanding of the field.

The Leadership Philosophy That Drives Success

David describes himself as an easy-going guy until someone lies to him. He values honesty, hard work, and the growth of those around him. His leadership style is built on collaboration, creativity, and sustainability. As a transactional leader, he rewards employees for their accomplishments while encouraging them to reach their full potential. “There are a lot of families that count on me day in and day out,” he says, underscoring his sense of responsibility as a leader.

His motivation stems from witnessing young men and women succeed in life. For David, success is not just personal achievement; it’s about helping others grow and develop their careers. He believes in setting big goals because, as he puts it, “The sky is the limit. If you set small goals and never have large goals, you are going to be stuck in that mindset.”

A Day in the Life of a Vice President

Running a company the size of Always Underground Inc. is no small feat. David’s daily routine is packed with responsibilities that keep operations running smoothly. His day typically includes phone calls with managers, customer interactions, office meetings, job site visits, and attending daily safety meetings. Safety, after all, is a core pillar of Always Underground Inc.’s success. Under David’s leadership, the company has developed and enforced safety protocols that have significantly reduced job site incidents.

Beyond project oversight, he is also deeply involved in equipment procurement, wage management, and regulatory compliance. His ability to juggle multiple roles has been instrumental in the company’s steady growth and ability to complete large-scale underground utility projects on time and within budget.

Values Rooted in Family and Hard Work

David credits his father, great-grandfather, and grandmother as the biggest influences in his life. Growing up on a farm, he learned the value of money, hard work, and perseverance from an early age. “My father was a mentor, and he never gave up,” he shares. Those lessons have stayed with him throughout his career, shaping him into the leader he is today.

Despite his demanding schedule, David makes time for what matters most, his family. He enjoys spending time with his four-year-old son and unwinding on his vast acres of land. His favorite retreat? A pole building on his property where he can disconnect from work and recharge.

Lessons Learned and Looking Ahead

When asked about a defining lesson in his career, David’s response is simple but powerful: “Never work for people you don’t know.” Trust and strong relationships are key to his business philosophy, and he has built Always Underground Inc. on those very principles.

As for the legacy he hopes to leave behind, it’s not just about the company’s success it’s about people. “I want to help others succeed in life and leave behind a great future for my son,” he says.

Under David’s guidance, Always Underground Inc. continues to thrive, not just as a business, but as a company that values its employees, clients, and the communities it serves. His story is a testament to hard work, resilience, and the belief that success is measured not just in numbers, but in the lives you impact along the way.

Also Read: The Most Influential Leaders in Telecom Industry, 2025

7 Things You Must Know to Market Yourself as a Solo Business

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Starting a solo firm can be difficult, but the appropriate marketing methods make a significant impact.

Here EN Times Magazine listed 7 things you need to know to effectively sell yourself and build your business.

1. Define Your Unique Value Proposition (UVP)

Your UVP sets you apart from competitors and tells customers why they should choose you.

Why Your UVP Matters

A strong UVP helps potential clients understand your strengths quickly. It builds trust and makes marketing more effective.

How to Create a Strong UVP

Identify what makes your business unique. Highlight how you solve a problem better than others. Keep your UVP clear and concise.

2. Leverage Social Media to Build Your Brand

Social media is a cost-effective way to reach and engage your audience.

Choosing the Right Platforms

Pick platforms where your target audience spends time. LinkedIn works for professionals, while Instagram and TikTok cater to visual content.

Creating Engaging Content

Post valuable content consistently. Use a mix of images, videos, and text to keep followers interested.

3. Build a Professional Website

Your website acts as your online storefront, making a strong first impression.

Essential Website Features

Ensure your site is easy to navigate, mobile-friendly and has clear calls to action.

Optimizing for Search Engines (SEO)

Use relevant keywords, create quality content, and improve site speed for better rankings.

4. Develop a Content Marketing Strategy

Quality content builds authority and attracts potential customers.

Blogging for Brand Awareness

Write informative blog posts addressing common customer concerns and industry trends.

Email Marketing for Engagement

Send valuable emails consistently to keep your audience engaged and informed.

5. Network and Collaborate

Building connections helps grow your business.

Online and Offline Networking Tips

Join industry groups, attend events, and participate in discussions.

Partnering for Growth

Collaborate with complementary businesses to expand your reach.

6. Utilize Paid Advertising Wisely

Paid ads can bring fast results when done correctly.

Budget-Friendly Ad Strategies

Start small with Facebook or Google Ads. Test different messages and optimize based on performance.

Measuring Ad Performance

Track key metrics like click-through rate (CTR) and conversions to refine your ad strategy.

7. Track and Adjust Your Marketing Efforts

Continuous improvement ensures success.

Using Analytics for Growth

Use tools like Google Analytics to track traffic, engagement, and conversions.

Adjusting Your Strategy Based on Data

Identify what’s working and refine your approach for better results.

By using these 7 things, you may effectively market your solo business and achieve long-term success. Stand out in your sector by focusing on consistency, adaptability and value – driven marketing.

⁠⁠3 Simple Strategies to Succeed as a Freelancer in 2025

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Freelancer provides amazing freedom, but it also presents challenges. Staying ahead in 2025 involves employing techniques that help you stand out and remain consistent. Whether you’re just getting started or wanting to improve your approach, these three tactics will help you achieve long-term success.

Optimize Your Online Presence

Choose the Right Platforms

Not every freelance platform operates in the same way. Some cater to designers, while others are better suited to writers or developers. Instead of spreading yourself too thin, research your target clients’ locations and focus on 1-2 platforms. Websites such as Upwork, Fiverr, and Toptal provide excellent opportunities, but direct approach via LinkedIn can also be very beneficial.

Build a Professional Portfolio

A strong portfolio is crucial for attracting new clients. Highlight your best work, include case studies, and keep your samples updated. If you’re new, offer discounted work to trusted connections in exchange for testimonials. A clean, well-organized website can also set you apart.

Use Social Proof & Testimonials

Client reviews play a big role in convincing potential clients to hire you. Ask satisfied clients for testimonials and display them on your profile or website. If possible, include specific results to make your feedback more impactful.

Master Client Communication

Set Clear Expectations

Miscommunication can lead to frustration and unpaid work. Define project scope, deadlines, and payment terms upfront. Written agreements help avoid misunderstandings and ensure a smooth working relationship.

Improve Response Time

Quick responses build trust. Even if you’re busy, acknowledge messages promptly and set clear expectations for when you’ll provide a detailed response. This simple habit can improve your professional reputation and lead to repeat business.

Upsell and Maintain Relationships

Your existing clients are a valuable source of income. Offer additional services that complement their needs. For example, if you’re a graphic designer, you might offer branding consultation. Check in periodically to see if they need more work done.

Develop a Sustainable Work Process

Set a Realistic Schedule

Freelancers often struggle with work-life balance. Set boundaries and define working hours to prevent burnout. Use productivity techniques like time blocking or Pomodoro to manage your workload efficiently.

Manage Finances Effectively

Since freelancer don’t have a fixed salary, financial planning is crucial. Set aside money for taxes, track expenses, and build an emergency fund. Consider using accounting tools like QuickBooks or Wave to simplify financial management.

Avoid Burnout

As a Freelancer, working constantly can lead to exhaustion. Take breaks, exercise, and schedule downtime just like a traditional job. A well-rested freelancer is more productive and creative in the long run.

Conclusion

Freelancing in 2025 will take more than just talent. You may construct a profitable and satisfying job by maximizing your internet presence, perfecting client interactions, and creating a long-term routine. To remain competitive, stay proactive, learn new things, and change your approach.

Intelvio Innovates with Lifelong Free Training Refreshers for Graduates

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The medical training company Intelvio has set itself apart by offering lifelong free training refreshers to graduates. The forward-thinking company allows anyone who completes its programs to return for skill updates at any time, helping healthcare professionals maintain their competitive edge.

“We are all about setting our students up for long-term success,” says Intelvio’s leadership. “The free refreshers are our way of saying, ‘We are here for you, even after you graduate.’”

Since the 1990s, Intelvio has trained more than 100,000 students, building a reputation as a leader in medical education. From its signature phlebotomy program to its newly launched pharmacy technician and medical assisting courses, the company has redefined what it means to prepare students for healthcare careers.

Skills That Stick Around (And Come Back for Free)

Intelvio’s lifelong training refreshers are not just an afterthought but central to its mission. Graduates can revisit their training centers anytime, accessing up-to-date lessons and hands-on practice. The doors remain open whether it has been a year or a decade.

This feature is particularly relevant in healthcare, where technological advancements occur constantly. For professionals who want to stay competitive, the opportunity to refresh their knowledge without extra cost is invaluable.

“We know the medical field does not sit still, and neither should our alum,” says an Intelvio representative. “These refreshers help keep their skills fresh and their confidence high.”

Beyond the practical benefits, this initiative underscores Intelvio’s long-term commitment to its students. The company sees education as a partnership, not a one-time transaction.

Phlebotomy: The Big Hit

If there is one program that Intelvio is best known for, it is its phlebotomy training. This flagship offering has been the starting point for thousands of healthcare careers. With courses that students can complete in three weeks and flexible options for morning, evening, or weekend classes, it is no wonder this program consistently draws students nationwide.

The numbers speak for themselves. Intelvio has trained over 100,000 phlebotomists and boasts a 4.9-star average from more than 12,000 reviews. Students graduate ready to pass their certification exams and enter the workforce with the confidence and skills needed to succeed. Those skills are why Intelvio-trained professionals are often top picks for hiring managers, thanks to their hands-on experience and the company’s strong brand reputation.

Breaking Down Barriers to Healthcare Careers

Intelvio’s training programs are more than educational opportunities; they are lifelines for people looking to enter the healthcare industry without the burden of student debt or years of schooling.

The company understands that not everyone can afford a traditional four-year college degree. Intelvio provides a pathway to financial stability for its students by offering fast, affordable training that leads directly to stable jobs.

Efficient training is especially crucial in a healthcare landscape grappling with labor shortages. As demand for skilled professionals continues to grow, Intelvio’s programs fill a critical gap.

“We give our students the tools to go from hourly jobs to stable, salaried positions in the medical field,” says Intelvio’s leadership. “Healthcare is always hiring, and we make sure our graduates are ready to hit the ground running.”

The lifelong refresher program further levels the playing field by ensuring graduates have ongoing access to resources. Whether they need to brush up on skills for a promotion or adapt to new industry standards, Intelvio has them covered.

A Growing Presence in Healthcare Training

Intelvio’s growth story is just as impressive as its student outcomes. In 2023, Eden Capital acquired the company, creating a partnership that has fueled its expansion into new markets and program areas.

Recent acquisitions, including PositivePsychology.com and Classward.com, have allowed Intelvio to expand into mental and behavioral health training. This diversification positions the company as a comprehensive provider of healthcare education that addresses both clinical and emotional well-being.

Intelvio is not stopping there. By 2025, the company plans to open 30 additional locations across the United States, further increasing its accessibility to students nationwide.

Intelvio’s leadership is clear about its vision. “We are not just here to grow for the sake of growth,” they say. “Every decision we make is about expanding opportunities for our students and addressing real needs in the healthcare workforce.”

Lifelong Learning, Lifelong Impact

Intelvio’s lifelong training refreshers might seem simple, but their impact is profound. The company is empowering its alumni to thrive in an increasingly competitive field by eliminating barriers to continued education.

The initiative reflects Intelvio’s core belief that education extends beyond a single moment into an ongoing journey. Whether through its flagship phlebotomy program, new offerings in pharmacy and medical assisting, or its bold expansion plans, Intelvio is proving that it can innovate in ways that truly benefit students.

“Our alumni are part of the Intelvio family for life,” says the company’s leadership. “We are here for them every step of the way.”

Intelvio ensures its graduates stay ahead as the healthcare industry continues to evolve. The company sets a new standard for what healthcare education can achieve by combining cutting-edge training with lifelong support. For students looking to launch their medical careers and employers seeking top-notch talent, Intelvio is not just a school; it is a partner in success.

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Final Voyage of SS United States: Transforming into the World’s Largest Artificial Reef

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The famous ship SS United States has left Philadelphia for its last journey. It will soon become the world’s largest artificial reef. This 1,000-foot ship, known for setting speed records in the 1950s, is now traveling to Mobile, Alabama. There, it will be prepared before being placed underwater off the coast of Florida.

A Storied Past

The SS United States was launched in 1951 and was a great achievement in American engineering. Designed by naval architect William Francis Gibbs, it served as both a luxury cruise ship and a potential military transport, able to carry up to 14,000 troops for 10,000 miles without refueling. In 1952, on its first journey, it set a transatlantic speed record by crossing the ocean in just three days, ten hours, and forty minutes a record still unbeaten today. Over the years, many famous people, including Marilyn Monroe, John F. Kennedy, and Walt Disney, traveled on the ship. However, as air travel became more popular, the ship was retired in 1969 and had been docked in Philadelphia since 1996.

Transition to an Artificial Reef

In October 2024, Okaloosa County, Florida, purchased the SS United States with plans to create an artificial reef to enhance marine biodiversity and attract diving tourism. The project, estimated to cost over $10 million, involves towing the vessel to Mobile for a year-long process of removing hazardous materials and modifying the structure to ensure it settles upright on the ocean floor. Once preparations are complete, the ship will be towed approximately 20 miles off the coast of Destin-Fort Walton Beach, Florida, and intentionally sunk in waters ranging from 60 to 180 feet deep.

Environmental and Economic Impact

Artificial reefs serve as habitats for a variety of marine life, promoting biodiversity and offering new opportunities for recreational activities such as scuba diving and fishing. The addition of the SS United States to Florida’s Gulf Coast reef system is expected to boost local tourism, generating significant revenue for businesses in the area. Similar projects, like the sinking of the USS Oriskany off the coast of Florida in 2006, have demonstrated positive economic and environmental outcomes.

Challenges and Preparations

The journey to repurpose the SS United States has faced several challenges, including legal disputes over docking fees and concerns about the ship’s structural integrity. In late 2024, a federal judge ordered the removal of the vessel from its Philadelphia pier, prompting the sale to Okaloosa County. Before its departure, the U.S. Coast Guard required assurances regarding the ship’s stability for towing, leading to additional inspections and preparations. The towing operation, expected to take approximately two weeks, involves navigating under several bridges along the Delaware River, necessitating precise timing to accommodate the ship’s towering smokestacks. ​

A New Chapter Beneath the Waves

As the SS United States starts its final journey, it moves from being a symbol of 20th-century innovation to an important part of marine conservation and recreation. Susan Gibbs, president of the SS United States Conservancy and granddaughter of the ship’s designer, shared her mixed feelings about the transformation but recognized the importance of giving the ship a meaningful future. Once underwater, the vessel will become a home for marine life and a special diving site where people can explore a piece of American maritime history.

The metamorphosis of the SS United States into an artificial reef exemplifies how historical preservation can align with environmental stewardship, offering benefits to both marine ecosystems and coastal communities.​

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Ozkan Oz: The Visionary Entrepreneur Transforming NFC Technology

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Ozkan Oz’s journey as an entrepreneur is a testament to creativity, resilience, and innovation. With a background as a Creative Director for over two decades, he has seamlessly merged his expertise in storytelling and design with a passion for technological advancements. This fusion of creativity and innovation has led him to establish multiple ventures, most notably SOFTECH TEXAS LLC, a company pioneering NFC-enabled products. His diverse experiences have reinforced the importance of adaptability, collaboration, and an unwavering focus on consumer needs. For Ozkan, innovation is not merely about technology it’s about creating meaningful connections between products and people.

Navigating Challenges in Innovation

Innovation is both exhilarating and demanding. His experience in filing patents across 52 countries for NFC products such as Coniax Smart Photo Albums and Korble Smart Greeting Cards has given him firsthand knowledge of the complexities involved. Securing intellectual property in a highly competitive industry requires meticulous attention to detail and strategic legal protections. While the challenge lies in safeguarding ideas against imitation, the rewards are substantial. These patents have positioned Ozkan Oz and his ventures as leaders in the NFC industry, providing a foundation for sustained growth and market expansion.

The Key to Sustainable Business Success

Building and sustaining a successful business requires a dynamic approach. He attributes his success to a combination of innovation, collaboration, and persistence. Understanding market trends and consumer demands is at the heart of his strategy. Moreover, fostering a strong team that shares a unified vision has been a cornerstone of his leadership. His upcoming project America’s first NFC chip manufacturing facility, set to open in Texas by 2026 exemplifies his commitment to forward-thinking initiatives. By staying adaptable and embracing emerging technologies, He ensures that his businesses remain ahead of the curve.

The Future of NFC Technology

The evolution of NFC technology is poised to reshape the way we interact with the world. Ozkan Oz envisions a future where NFC is deeply integrated with IoT, smart cities, healthcare, and personal devices. His contributions to this space, through products like Smart Gift Bags, Smart Greeting Cards, and Smart Business Cards, are designed to enhance convenience and sustainability. The upcoming NFC chip manufacturing facility is another bold step in advancing the industry, making NFC technology more accessible while supporting local production and innovation.

Creativity as a Business Driver

Creativity has been the foundation of Ozkan Oz’s entrepreneurial ventures. His tenure as a Creative Director taught him to approach challenges with inventive solutions. This mindset has been instrumental in shaping products that go beyond functionality to create emotional and memorable user experiences. Korble Smart Greeting Cards, for instance, are a reflection of this philosophy, seamlessly blending technology with heartfelt connections. By integrating creative thinking with business objectives, He has crafted solutions that are both innovative and deeply resonant with consumers.

Recognition and Industry Impact

Winning prestigious awards like the Netty, NYX, and Muse Creative Awards has further cemented Ozkan Oz’s influence in the tech industry. These accolades validate his work, enhancing credibility and opening doors to new opportunities. More than just recognition, these awards inspire confidence among consumers and industry partners, affirming that his innovations meet the highest standards of quality and originality.

A Vision for the Future

Looking ahead, Ozkan Oz’s vision for SOFTECH TEXAS LLC and its brands, including Korble, is to redefine how people interact with technology while fostering sustainability. His ambition to establish the first NFC chip manufacturing facility in the U.S. marks a transformative milestone for the industry. As Korble continues to grow, the goal remains clear: revolutionizing the greeting card industry by integrating technology that adds value and longevity to its products. Through strategic partnerships, an expanding patent portfolio, and an unwavering commitment to innovation, Ozkan Oz is setting new benchmarks in the world of technology.

His journey is an inspiration to aspiring entrepreneurs, proving that with creativity, persistence, and vision, it is possible to shape the future of an industry while making a lasting impact on the world.

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