“T20 World Cup Fuels Sport’s American Dream”, It is set to captivate American audiences as it kicks
off this Saturday in Dallas, marking a significant campaign to win over the hearts and wallets of fans in
the United States. This move brings the best of cricket to less familiar territory, potentially opening
up new markets and opportunities for the sport on American soil.
In the opening match of the tournament, the United States will face off against Canada, marking
the beginning of the T20 World Cup co-hosted by the West Indies. Adding to the excitement,
Nassau County, New York, will host its inaugural match in a temporary stadium on Monday, the
first of eight fixtures to be held there. Additionally, Lauderhill, Florida, is set to host four matches,
further expanding the reach of cricket within the United States.
North American market. Here, fans are more familiar with watching New York Yankees slugger Aaron Judge wielding a bat than cricket stars like Rohit Sharma or Jos Buttler.
“The awareness that we’re bringing in more elite cricket to the USA is something that’s been a strategic
priority for us.”
The journey started with Major League Cricket, which began play in the United States last year, and culminates with the 2028 Los Angeles Games, where cricket will be reintroduced to the Olympic programme for the first time since 1900.
“In the lead up to the Los Angeles Olympics, I think we’ll be continuing to try and raise the profile of cricket, not just for the established cricket fans in the USA but for new fans,” said Allardice.
