When running a multi-location restaurant or franchise, marketing can be challenging. However, with integrated technologies such as WiFi, texting, and digital displays, marketing automation provides an option for full automation while delivering highly targeted marketing messages that result in greater guest traffic and drive higher revenue at each franchise location. In this article, we will discuss what integrated WiFi marketing automation is, how it works, and how to implement highly targeted marketing campaigns that generate more revenue.
Centralized multi-location restaurant or franchise marketing automation is accomplished by synching a location’s WiFi to a customer’s device and then collecting the customer’s valuable data. From there, customers are then filtered, organized, and analyzed individually by artificial intelligence (AI) to identify the behaviors of a customer and what message would most likely appeal to them.
By gathering valuable customer data through onsite WiFi, franchises can build a fully automated and personalized experience for each customer while understanding what works and what doesn’t for a business’s marketing strategy. Additionally, by incentivizing a customer’s visit with a coupon or offer code for a free drink, sandwich, or another item, it can direct a customer to a specific location that needs to increase guest-flow efficiency, ultimately helping the bottom line for that location as well.
In conclusion, integrated WiFi marketing automation can help multi-location restaurants to enhance customer experience, improve customer retention, and boost revenue. By adopting innovative and integrated marketing technology, businesses can build deeper and lasting connections with their customers while minimizing inefficient spending of marketing funds.
