“Red Bull Acquires Minority Stake in Leeds United”, On Thursday, Leeds United, a second-tier English Championship side, announced that Red Bull has acquired a minority stake in the club. Additionally, Red Bull will serve as their shirt sponsor. This strategic partnership is expected to bring significant benefits to Leeds United, including financial support and potentially heightened visibility through Red Bull’s global brand presence. The move reflects Red Bull’s growing involvement in the football industry and could provide Leeds United with the resources needed to enhance their competitiveness and pursue their goals both on and off the pitch.
The Austrian energy drink company owns a number of clubs, including Major League Soccer’s New York Red Bulls, Germany’s RB Leipzig and Austria’s Red Bull Salzburg, but unlike these teams, Leeds said there would be no change to their name and badge.
“The deal brings in new commercial revenues as well as additional capital investment for a minority ownership stake that will further enable the club to compete on and off the pitch as the club seek promotion next season,” Leeds said in a statement.
They came close to winning promotion to the Premier League this season as they reached the Championship playoff final, where they lost Southampton.
