Rartogo, a B2B platform for sourcing and exporting of auto aftermarket parts, has raised $4 million in its first funding round, according to unnamed sources. The Gurugram-based company works with major automotive brands such as Audi, Skoda, Bosch, and BMW, and offers end-to-end services for buyers, including discovery, order booking, payments, logistics, and customs reconciliation. Rartogo’s co-founders are Abhishek Bansal and Sanchit Garg, who have previously worked at companies such as OYO and One Championship.
Although Rartogo has acknowledged Sequoia’s investment on its website, it did not disclose further details. The auto parts aftermarket industry is expected to grow at a 12% CAGR, reaching $17-18 billion by 2024-25, according to an industry report.
The Indian auto aftermarket parts industry is highly competitive, with a large number of SMEs and MSMEs operating in the space. Despite the presence of established players such as Moglix and Boodmo, Rartogo aims to differentiate itself through its end-to-end services and its focus on cross-border customs and documentation for suppliers.
The company plans to expand its team and hire key personnel in the near future, according to unnamed sources. While the identity of the angel investors participating in the funding round is not yet known, Rartogo and Sequoia have not yet responded to inquiries regarding the funding. Overall, Rartogo’s $4 million funding round represents a significant step forward for the company, and demonstrates the potential for growth in the Indian auto aftermarket parts industry.
