Small business owners can make small changes to their e-commerce businesses to boost revenue. Airon White, Manager of Product Marketing at BigCommerce, suggests that offering customers more payment options can help to make the buying process easier and faster. BigCommerce enables merchants to add popular, third-party digital wallets and even cryptocurrency payments.
White also suggests streamlining checkout to a single page, which studies have shown customers are more likely to convert on. For 46% of online shoppers, live chat is their preferred digital contact method, compared to just 29% for email and 16% for social media. Implementing a live chat tool can help to bring a human element to an online storefront.
Optimizing content across e-commerce sites for search engine optimization (SEO) using the right e-commerce tools can increase a site’s visibility in search engine results pages. Woodland Hills Wine Company experienced a 387% increase in organic search conversion rate after optimizing the keywords on their site.
E-commerce platforms like BigCommerce offer merchants the tools they need to seamlessly sell across multiple channels, allowing them to meet shoppers where they are. In some cases, it’s possible to start selling on those channels within minutes. Ultimately, if merchants are selling more, it’s worth the extra effort.
Small business owners can make a few small-scale tweaks to their e-commerce businesses to see big results. By sitting down and taking the time to make changes, e-commerce businesses can make the buying process easier for customers, create more touchpoints with customers, and increase sales and conversion rates.
