In a world grappling with rapid change, uncertainty, and rising stress levels, leadership is undergoing a necessary transformation. At the heart of this evolution is Ignacio Bonasa, Executive President of LIDERARTE, a pioneering company redefining the development of talent and leadership through an unexpected yet powerful tool—art.
For Bonasa, leadership is not just a title or a function. It’s a human experience, a journey of consciousness, and above all, an opportunity to serve. Over the last 15 years, he has built a professional and personal legacy around this belief, impacting thousands of individuals across Latin America and Europe.
FROM CORPORATE STRUCTURE TO CREATIVE SOUL
Ignacio’s story doesn’t begin in the world of art. With a background in law, economics, and business administration, and experience in the banking sector and prestigious consulting firms, his early career was shaped by structure and logic. But something was missing.
“I had the professional success, but not the inner fulfillment,” Ignacio shares. “I realized that leadership without purpose and emotional connection lacks depth. That’s when I began exploring the role of art in understanding and expressing human potential.”
This realization laid the foundation for Aprendizaje por el Arte® (Learning Through Art)—a unique methodology developed by LIDERARTE. Using painting, music, theater, and creative expression, it helps leaders access new dimensions of self-awareness, emotional intelligence, and meaningful communication.
LEADERSHIP THAT CONNECTS HEAD, HEART, AND HANDS
Unlike traditional leadership training programs, Bonasa’s approach is deeply experiential and transformative. His sessions are not about teaching theories—they are about awakening consciousness.
“We use art not to create artists, but to help leaders reconnect with their essence,” Ignacio explains. “Leadership today requires not only analytical intelligence but emotional depth, spiritual grounding, and creative agility.”
Through hands-on workshops and reflective experiences, executives discover untapped strengths, release internal blockages, and learn to lead with clarity, humility, and humanity.
THE EXECUTIVE ARTISAN: A NEW KIND OF LEADER
Central to Ignacio’s philosophy is the idea of the “Executive Artisan”—leaders who craft their roles with soul, intention, and authenticity.
“These are people who don’t separate who they are from what they do,” he says. “They understand that real leadership means being present, vulnerable, and courageous. It’s about shaping culture, not just managing results.”
LIDERARTE has built a network of such Executive Artisans—trainers, facilitators, psychologists, and business experts who share a common mission: to humanize leadership.
CULTIVATING WELL-BEING AND PERFORMANCE THROUGH PURPOSE
One of Ignacio’s key insights is that well-being is not a luxury—it’s a business imperative. His programs are designed to foster inner peace, resilience, and happiness at work. And they deliver results.
From senior management teams to emerging leaders, organizations working with LIDERARTE report increased engagement, improved collaboration, and deeper purpose alignment. Bonasa emphasizes that sustainable high performance doesn’t come from pressure, but from connection, trust, and meaning.
“Companies often focus on ‘doing’ more,” he says, “but transformation begins when we look at who we are being.”
MENTORING THE FUTURE: YOUNG TALENT AND PURPOSE-DRIVEN LEADERSHIP
Beyond executive coaching, Ignacio is deeply committed to shaping the next generation of conscious leaders. Through initiatives like Young Talent Camp and Resetéate, he empowers young professionals to build careers with integrity, creativity, and purpose.
“Young people are searching for more than jobs—they want to make an impact,” Ignacio notes. “Our role is to guide them, support them emotionally, and equip them with the tools to navigate life with confidence and compassion.”
A GLOBAL MISSION ROOTED IN LOCAL VALUES
Though based in Latin America, Ignacio’s work resonates globally. He has collaborated with multinational organizations, academic institutions, and social enterprises across Europe and the Americas. His deep respect for local culture and context allows him to tailor each experience to the unique identity of his clients.
He’s also a recognized thought leader, having received the San Raimundo de Peñafort Legal Essay Award, and served as an advisor in complex regulatory and economic environments. Yet, he remains grounded in his mission: to bring human consciousness to the center of leadership.
WHAT’S NEXT FOR BONASA AND LIDERARTE?
Looking ahead, Ignacio is focused on expanding the impact of LIDERARTE by developing new alliances and digital tools. His goal is to make conscious leadership development more accessible, scalable, and inclusive—especially for those in educational and nonprofit sectors.
“I want to democratize this work,” he says. “Everyone deserves the chance to find their purpose and lead with authenticity.”
Ignacio Bonasa is currently fully dedicated to “Dale la vuelta a la tortilla” (Turn things around) a soulful global movement he founded to help individuals, teams, and organizations transform pain into strength and challenges into opportunities. Through art, habit-building, and transformative experiences, this initiative proposes a new way of living, leading, and growing — from authenticity, emotion, and purpose.
THE ART OF LIVING AND LEADING WELL
In a time when organizations are redefining what it means to thrive, Ignacio Bonasa offers a powerful reminder: Leadership isn’t just about success—it’s about significance.
Through LIDERARTE, he continues to inspire a new wave of leaders who are grounded in empathy, guided by values, and driven by purpose.
“Ultimately, we are all artists,” he reflects. “We are shaping our lives, our relationships, and our impact—stroke by stroke, choice by choice.”
Look into his digital magazine to spark your own transformation.
