Kathryn Hinckley’s journey into the beauty industry is a story of resilience, passion, and purpose. Her earliest encounter with beauty wasn’t glamorous—it was personal. As a young girl, she faced bullying due to her appearance, struggling with unruly curls and a smile that needed straightening. That experience ignited a lifelong mission: to help others feel confident in their own skin. Today, as a leader in the industry, she continues to build confidence, not just in clients, but in the professionals she mentors and the brands she develops.
The Power of Mentorship and Self-Discovery
Kathryn Hinckley is a firm believer in mentorship, not just from people but also from the wisdom found in books. One defining moment came when she read Daniel Goleman’s Emotional Intelligence. A simple yet profound statement reshaped her perspective: “I have no control over other people’s behaviors, emotions, or actions. I only have full control over my own.” This realization freed her from the weight of trying to change others and allowed her to focus on self-improvement. That shift in mindset became the foundation of her leadership approach—empowering others by first mastering oneself.
Driving Growth and Innovation in Beauty
As the President of US Operations at Vitality’s, Kathryn Hinckley has faced the formidable challenge of introducing a new brand to the American market—but one with a deep legacy. Vitality’s is a successful, 60-year-old brand operating in over 80 countries. While it is new to the U.S., it enters with an aggressive strategy centered around support, development, and education. Kathryn understands that while many distributors hesitate to embrace unfamiliar brands, younger stylists are eager for something new and unique. Rather than relying solely on traditional sales tactics, she has leveraged digital platforms, social media, and influencer partnerships to expand Vitality’s presence. The approach is slow but steady—what she calls “a crawl forward.” By prioritizing education, offering valuable content, and fostering strong stylist relationships, she is steadily building a brand that stands out.
The Moso Method: A Blueprint for Success
Beyond her corporate leadership, Kathryn Hinckley is the visionary behind The Moso Method, a transformative approach to personal and professional growth. Using the vowels of the English alphabet—A-E-I-O-U-Y—she teaches key principles: Attitude, Effort, Intent, Opportunity, Uniqueness, and You. This framework helps individuals and businesses identify what truly drives success. Many professionals mistake being busy for being productive, but Kathryn emphasizes intentional action—focusing on the right tasks rather than simply staying occupied.
Transforming Sales and Business Development
Kathryn’s insights into sales go beyond numbers; they are deeply rooted in human connection. She stresses the importance of understanding a client’s needs rather than pushing a product. In today’s fast-paced, instant-gratification world, many businesses rush to close deals without building genuine relationships. Kathryn encourages professionals to slow down, listen, and offer solutions that truly serve the client. Her philosophy? “Do unto others as they want done to them.” This approach not only fosters trust but also cultivates long-term client loyalty.
The Future of the Beauty Industry
The beauty industry is evolving rapidly, and Kathryn sees significant changes on the horizon. She anticipates a stronger emphasis on education, with brands taking a more consultative approach to supporting stylists. Social media will continue to shape the industry, making it essential for beauty professionals to embrace digital platforms not just for marketing but also for learning and networking. She envisions Vitality’s playing a crucial role in this transformation by providing innovative products, business education, and resources that empower stylists to grow both professionally and personally.
A Legacy of Empowerment
For Kathryn, success is not just about business achievements—it’s about personal growth. Her most significant realization is that the only real competition is oneself. She hopes her legacy will be one of empowerment, inspiring individuals to take control of their lives, embrace self-discipline, and create a path that aligns with their values. As Jim Rohn wisely said, “In five years, you will arrive—the question is where?” Kathryn’s mission is to help others arrive at a place of fulfillment, confidence, and success.
Advice for Aspiring Beauty Professionals
Kathryn’s biggest piece of advice for those looking to make a mark in the beauty industry is simple yet profound: stay hungry for knowledge. The industry is constantly evolving, and the moment someone believes they have learned everything they need to know, they risk falling behind. Success comes to those who continuously seek growth, adapt to change, and remain open to new opportunities.
She also emphasizes the importance of self-awareness. Many professionals fall into the trap of comparing themselves to others, which can lead to feelings of inadequacy. Kathryn’s perspective is clear—everyone has their own unique journey. Instead of focusing on external competition, she encourages individuals to strive for personal excellence and continuous self-improvement.
Introducing Kat’s Guide
Outside of her corporate and coaching work, Kathryn has also embarked on a deeply personal project—Kat’s Guide, a series of booklets designed to educate and empower young individuals. The first in the three-part series, Kat’s Guide: All About Hair, is focused on teaching girls practical tips and fun facts about hair care. It will be followed by guides on skincare and hygiene, all aiming to make confidence and self-care simple and accessible.
Slated to launch June 1, Kat’s Guide is more than just a book series. It is a movement to make beauty and confidence-building approachable and fun. With plans to expand into guides for boys and eventually adults, Kathryn hopes to make Kat’s Guide a go-to resource for learning the little things that make a big difference.
Mission Statement:
“Kat’s Guide exists to inspire confidence from the inside out — offering simple, practical tips for hair, skin, and self-care through books, seminars, and products designed to help everyone feel their best.”
About Kathryn Hinckley
With over 30 years in the beauty industry, Kathryn Hinckley has worn many hats—stylist, salon owner, global sales leader, and entrepreneur. As the founder of The Moso Method Consulting Group, she has helped countless professionals master the balance between personal growth and business success. Whether through her book, coaching programs, or dynamic speaking engagements, she continues to redefine what it means to thrive in the ever-evolving world of beauty.
For Kathryn, beauty isn’t just a profession—it’s a journey, an adventure, and most importantly, a means to uplift and empower others.
