Social media has become a crowded space with an overwhelming amount of content, making it challenging to come up with fresh and new ideas that can keep your followers engaged. Here are three creative strategies to help your brand stand out on social media:
Host a Giveaway or Contest: Free stuff can be a powerful tool in pulling in new audiences as well as engaging with your loyal customers. Prepare an enticing prize that’s still related to your brand and cover yourself legally by outlining your terms and conditions. Leverage hashtags to track entries, leave contact information for questions, and constantly promote the contest to keep the excitement going.
Leverage User-Generated Content (UGC): UGC gives your followers a fresher perspective on your brand through the eyes of a fellow consumer. Encourage your audience to generate photos or videos that they can tag you in, and repost them on your page. However, screen and ask for permission before posting customer content and set proper goals to measure your results.
Run a Social Media Takeover: A takeover injects a fresh voice or perspective into your feed from an influencer, a thought leader, a professional, or even someone from your company. Align your goals with your host, create a set of guidelines, and promote the takeover to draw audience interest.
By implementing these creative ideas, you can cut through the noise and give your audience content that gives them value. Remember, social media isn’t just about promoting your products and services; it’s also about telling your brand’s story and the story of the community you’ve built.
