The wellness world is buzzing with excitement as BetterAlt secures the spotlight in TikTok Shop’s highly coveted New Arrivals Campaign, unveiling what promises to be the brand’s most ambitious female-focused product launch to date. Set to unfold from September 10-16, 2025, this exclusive campaign positions BetterAlt at the forefront of the booming women’s wellness market while tapping into TikTok’s unparalleled reach. The brand’s infectious theme, “It is Giving Hot Girl Energy that can last all year round,” perfectly captures its mission to fuel women with sustained vitality through carefully crafted, nature-based supplements.
This moment marks a thrilling evolution for BetterAlt, transforming from its Ayurvedic heritage into a powerhouse lifestyle brand tailored specifically for today’s dynamic women. Already making waves as one of TikTok Shop’s top three health brands, with products dominating Amazon’s number one spots and an impressive 15 million servings sold, BetterAlt is now ready to captivate female consumers with groundbreaking formulations that speak directly to their unique wellness needs.
Five Bold New Products Designed Exclusively for Women
Prepare to meet BetterAlt’s most exciting product lineup yet—five carefully crafted supplements that represent the brand’s first complete collection designed with women in mind. The BetterAlt Peak Energy Drink comes in 4 irresistible flavours, introducing the brand’s first venture into completely natural energy beverages that deliver lasting power without any artificial additives and zero crashes. This fresh addition answers the call from health-savvy women seeking clean alternatives to traditional energy drinks.
The real showstopper comes with BetterAlt Creatine+ with Glowchemy™, available in tantalizing Coco Lychee and Mango Passion flavors, brilliantly merging performance benefits with beauty-boosting properties crafted specifically for the female body. Meanwhile, the BetterAlt Kaboom Instant Energy Drops offer instant gratification for women on the move, delivering quick energy exactly when needed.
The crown jewels of this launch are the SHE-Lajit™ products, vibrant gummies in Strawberry and Orange flavors, plus honey sticks featuring a bold new Mango Chilli twist. These represent the world’s first female-specific Shilajit supplements. “We spotted a glaring gap: nobody was creating Shilajit products specifically for women’s health. We made it our mission to build something that directly addresses this need,” reveals Akash Dhoot, co-founder at BetterAlt.
An Experiential Launch Like No Other
Get ready for a multi-sensory experience that breaks every rule in the wellness playbook. BetterAlt’s campaign strategy spans far beyond typical product launches, creating authentic touchpoints that connect directly with their target audience. The campaign begins with an exclusive Creator Launch Party at TikTok’s Miami headquarters, packed with interactive energy stations, adrenaline-pumping games, and exciting giveaways designed to generate authentic buzz. This strategic venue choice maximizes TikTok’s influence in wellness and beauty while giving creators hands-on experiences with every new product.
The excitement continues with energizing partnerships across major cities, where BetterAlt will set up branded kiosks at run club events, letting fitness enthusiasts fuel their workouts with the Peak Energy Drink. The brand elevates the experience further through collaborations with premium yoga studios; Sonic Yoga, Skyting Yoga, and Sewall House Yoga Retreat, creating serene sampling stations where participants can discover these products in peaceful, mindful environments. The grand finale features a massive Times Square takeover paired with exclusive national TV commercials, bringing BetterAlt’s energy transformation to millions of mainstream viewers.
Riding TikTok’s Commerce Wave
BetterAlt’s selection for this prestigious campaign highlights TikTok Shop’s explosive impact on the wellness sector and its remarkable ability to turn products into cultural phenomena. The platform has been crushing it throughout 2025, with sales skyrocketing 120 percent compared to last year. An impressive 83 percent of shoppers discover fresh products and 70 percent find new brands through the app. This discovery-first approach has been pure gold for wellness brands, with beauty supplements emerging as unexpected bestsellers fueled by transformation stories and daily routine content.
The brand’s TikTok Shop success story has been nothing short of spectacular, with not just US, but also being selected for the prestigious TikTok Shop Brand Day in the UK. This digital-first strategy has translated into serious business growth, hitting 100 million dollars in annual revenue while serving over 1.5 million satisfied customers. “BetterAlt exists to bring the ancient wisdom of Ayurveda to today’s world, combining time-tested ingredients with modern convenience for our fast-paced lives,” explains Akash Dhoot.
The Future Looks Bright for Women’s Wellness
The brand’s meteoric rise reflects surging consumer appetite for Ayurvedic wellness solutions that blend ancient wisdom with cutting-edge science. Every BetterAlt product undergoes rigorous third-party testing at certified laboratories. This New Arrivals Campaign positions BetterAlt to reshape how wellness brands serve women while building sustainable, science-backed businesses in the fast-evolving social commerce space.
Check out BetterAlt’s latest New Arrivals on TikTok Shop.